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2016-10The seventh homogenization of Guo kuizhang's column is a black hand in killing commercial enterprises
source: browse:24002 Release time:2016-10-11
Disaster caused by homogenization
Homogenization of commercial operation is a very dangerous thing; we have only done it based on the construction of shopping malls in Shenyang; we have investigated and calculated that there are about 105 enterprises in operation and newly built ones that have been closed after they have been opened. The main reason is very homogenization. This is related to the capacity of the economy in rapid development, which reminds me of the period of the Japanese economic bubble; the rapid development of commercial enterprises has resulted in a large number of shopping malls. A huge commercial bubble; let us see another opportunity, the future of this business volume of enterprises will be easier to integrate. For example, the joint-stock system is no longer dominated by capital, but guided by high-quality management team. Not that more capital is the winner, but who has a better management team, who is the winner. As far as Taiyuan Street (one of the commercial center streets in Shenyang) is concerned, if these enterprises are built in a unified way in the mode of "Founding cooperative", it is still very promising to return to its former glory.
"Commercial corridor" wolf is coming!
Commerce should follow the rules. For example, projects such as "commercial corridors" built by various cities are the focus of commercial investment promotion, but we have never participated in them. There may be a large-scale shopping mall every 1000 meters in a street, which is densely cramped; a consumer will drive thousands of meters from one shopping mall to another? Such a scene is unimaginable, and there are only one or two malls that may survive in the end. 90% of them will close down. Similar to the "commercial corridor" now has such a situation. Compared with "Taiyuan street", this is what should not happen. Taiyuan street should not be in such a depressed state as it is now. The reason is that too many developers have adopted the operation method of selling property rights. As soon as they sell property rights, it is very difficult for the mall to do it. It is basically dead. This is the current situation of commercial street. If we want to change this pattern, we need to turn many business owners into the cooperative mode of the past, such as becoming the shareholders of a large company, unified management, unified operation and unified start-up, which is promising.
Who has a better management team is the winner
In an enterprise, it is not the competition between one boss and another, but the competition between the team and the team. You have to form a driving type, not a traction type. To let the employees run, what the boss does is to hold the direction and grasp the rhythm, which is OK. At the beginning, we are for personal success, such as changing life and personal destiny. When the enterprise is large, we are for the whole team to change their life, change their destiny and change their living standards. At this time, they should use their own intelligence to create a world for themselves, and enterprises should build a platform for them. This is the "Founding partnership" that we advocate. If you do well, you can become a shareholder of the company, the company will invest in you, and you can become a founding partner. There is no top cover for an excellent enterprise. It does not mean that a manager is a manager all his life. A manager can also become a founding partner.
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