Diversification and change

The world is diverse. There can be no one business model. Like us, we can't all look the same. It is because there are different people and different looks that we have such a colorful world. Business model can never be a kind of business model. Even if the whole world changes one day, we may not need large-scale business carriers any more, but the end of business behavior depends on people and people. Each of us is the owner. The best and most traditional business model will remain, just as our cheongsam and traditional diet will still exist. A century old shop that no one can sell; cheongsam shop and catering shop must have something to learn from. The point of change and unchangeability is that you should not change when everyone is changing, and we must change when everyone else is unchangeable. If they do not change, they will die, and all will be in disorder; if they do not follow blindly, they will know their strengths, and keep their roots and clean their sources.

Learning is the best model

Many people say that they want to do such a combination of physical stores and online stores. I've been asking if anyone has succeeded. If we succeed, we will copy it, but no one seems to have succeeded yet. Now we have launched o2o mode. In today's society, there are many concepts. Every day, there are endless concepts, but often they disappear after three or four days of shouting, so we have been paying attention to, not only slogan or dream, but also who has realized this dream. If someone has, we will quickly learn from him, this is our mode. So I was asked if you have a model, and I said yes, my only model is the learning model.

The function of shopping mall as a comprehensive social activity center has appeared

The market is changing with the taste of consumers. The enterprises are also changing with the industry. In the future, shopping will not be the main direction of shopping, but a leisure place and a community center with holiday economy and weekend economy. People are more willing to spend their time in a large business district or a leisure place on weekends. At that time, our comprehensive entertainment, friends making and even some community activities will be in this business district or business center. This is also what we are constantly changing in our products. The size of Shenyang is small, for example, in Guangzhou. We have turned it into a large community center. Now, Guangzhou fashion is the most popular in Guangzhou. The size of Guangzhou shopping mall is several times larger than that of Shenyang. It has emerged as a comprehensive shopping mall. Entertainment, catering, including community service, is a main part of the whole consumption. And clothing is only one part of it, and it will change to this trend in the future.

Stick to the core circle to develop business

From the perspective of the whole world, the location of the business core area is unshakable, regardless of the impact of the economic cycle. Eight or nine years ago, Japan experienced such a great depression, and their rents in the most core areas were not reduced. It can be seen that in commercial real estate, the position is the first. This is also the main reason why we always stick to the core circle to develop business.

The influence of online shopping on real business

No, I have gone to these countries all over the world. In fact, online shopping has appeared very early in European countries. No country in the world says that online shopping has an impact on their countries. Not in America, not in Japan, only in China. But in essence, this kind of influence is only temporary in China. The experiential consumption of physical stores cannot be replaced by online shopping. However, as a new product in China, online shopping is bound to have a development process. In fact, when online shopping and e-commerce are just emerging, few people pay attention to it. There is an inevitable process in the development of things, from rise to decline, let it be. In such a process, consumers will naturally make their own choices after they see the essence of things.

Today's business decline and contraction is not due to online shopping, but to the overall decline of the economy. Today's contraction is not only in the commercial industry, but also in the productive industry. The real estate industry is shrinking, the productive industry is shrinking, and the energy industry is shrinking, which is caused by the overall economic downturn of society, rather than the impact of online shopping. It's like saying that it's impossible for wholesale market to replace retail market. When others are afraid of online shopping, we are actively looking for expansion opportunities. When everyone wants to give up, it is the best time for me to pick up. There is such a logic in business. It's like opening an ice cream shop. It must be opened in winter, because only when it's most depressed can it resist the biggest competition in summer. This is also the logic I'm following.