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11

2016-10

Guo kuizhang's column 3:The Internet is not complicated, it is simpler!

source: browse:33725 Release time:2016-10-11

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The Internet is not complicated, it is simpler! Compared with traditional industries, the Internet is not complicated but simpler

 

Compared with traditional industries, the Internet is not complicated but simpler. It's like a knife in the age of cold weapons, a gun now, developed to the present and it's positioning and navigation; we just need to carefully understand its principle. But its development, strategy, tactics and operation objectives are not different from those of traditional industries, but the guys in the hands have changed. But the thinking of business war has not changed.



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What Internet needs is speed and talents

 

What's different is that modern commercial warfare pays more attention to speed than traditional commercial warfare; it is either the king who dominates the world or the bandits who are worthless. In these two years, especially in the outbreak period, "short rent" market will grow at a rate of 400% every year. There will be more companies in this field. Even if we wake up early, the market will only allow us two years. Only by running fast can we win.

The so-called Internet talent is whether we can simplify complex problems and achieve results in one or two steps, which is a good plan. Because it must obey the development gist of "speed".




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Founding partner

 

Before the company has been trying to de familiarize, after years of efforts we have done. Now in the Internet industry, we advocate De corporatization. Let everyone no longer serve for which company, but for an industry. Form a joint fleet; form a co-founder. Cooperate in hunting and sharing results.

There are no useless people under the Internet; when hunting together, lions, leopards, tigers, wolves, horses, cows, and Xiangzhen's central army come to an end, flying birds are detected and warned in the air, and foxes are the strategists to make suggestions and create a hundred "Monkey King" business teams.




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change

 

When we are a rabbit's heart, we will think that everything around us is stronger than ourselves. Even if we encounter a dog that barks a few times, it will scare us to pee. The market competition is like the virgin forest. Jackals, wolves, tigers and leopards lurk in it. If we take a group of rabbits to fight, how can we survive? The market is changing. New business forms are emerging. If we can't change quickly, we will continue to deal with a rabbit's heart The challenges in the future will be destroyed by wolves, tigers and leopards.




The Internet is a new industry, but it also creates good opportunities for too many of us.

Many people say that the Internet does not make money. It is true that the Internet is the most bloody period today. But today's bloody period is not caused by the Internet industry, but we have such a time in all industries. For example, I'm a traditional business. What was the first thing we did when we opened a store 20 years ago? Products were sold at a discount, at a low price or at a loss, just to attract business. When the business came and the crowd came, the people who adjusted the rent and price immediately ran away. So the price war started at that time, so the bloody price war was not invented by today's Internet, but existed in the traditional industry 20 years ago. We know that TV plays a price war, so today's Internet industry is just the beginning of the price war.

There are also many people who say that the Internet industry is a money burning industry because there are too many investment funds entering the industry to invest in these people. Yes, people only remember to eat or not to fight. Because a Ma Yun appeared in China some time ago, Zhou Deyi appeared, and invested 20 million dollars in 20 minutes for Ma Yun, so everyone believed that as long as I told the story well, a big brother would invest in me in 20 minutes, and I will become Ma Yun tomorrow. So I see too many people holding the report PPT, just like Ma Yun, talking about the effect to investors, too many. Because of such a fantastic concept, many investors also believe that the investment will become hundreds of times, so they enter the second stage, the money burning stage.

However, everything is the opposite of the extreme. When a new model comes out and many people make money, it will tempt many people to jump on it. Losing money starts when everyone pours in. When everyone loses money, it's the best time for you to enter the market. So now is the best time to access the Internet.

But entering the Internet must not take a dreamlike attitude, saying that as long as I enter the Internet, I will be given 5 billion yuan or 2 billion yuan as soon as I get a valuation in two years. Don't think that all investment institutions are afraid to invest in the Internet from next year, because the Internet industry has created too many people to burn 100 million yuan or 500 million yuan, burning up the investors' money, so it will become Talk about the discoloration of the net. But at this time, the most powerful and product oriented enterprises will be born, and the market will pay more attention to value than price. Then a good period of time will come. At that time, the time for counterfeit money to drive out good money will pass, and the best enterprises will stand out.

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