On the afternoon of September 29, the "Guo kuizhang global youth entrepreneurship public welfare tour Tsinghua station" jointly sponsored by Shenzhen Graduate School of Tsinghua University, Guanru and maker cat was held in Shenzhen Graduate School of Tsinghua University.

Mr. Guo kuizhang, he once created a new type of architecture, the palace of maritime art, which made a sensation in the whole city. He is a traveler, who has gone through countless ways to create the existing commercial empire. He once described to the media that "he is half an artist, half a monk. In 2015, Mr. Guo hoped to communicate with young entrepreneurs how to practice on the road of entrepreneurship through the bitterness, bitterness, bitterness of personal business.

Guo kuizhang delivers a speech

The following are the key points of Guo kuizhang's speech:

1. When an entrepreneur does not dare to face your customers or your investors, your product will never come out.

2. Partnership is to integrate people with different personalities. There are no unavailable people in the Internet world. The key is whether you integrate well. If you are not good at integration and your character & nbsp; &It's difficult for different people to form an entrepreneurial partner. The future world is not constantly improving your short board, but constantly changing your long board.

3. We study products. That's just the first step of your business. How can we put our products to the market is the most critical part.

4. When we all know a thing, it has no value.

5. If you can't sense the direction and find the flavor of the market, you can't be a leader. You can only be a follower. A real entrepreneur is the kind of entrepreneur in & nbsp; &You can find directions in the dark.

6. So many women say that I am beautiful, why can't I succeed, because your heart is not generous enough. It's just like a man. Although you're smart, you don't have a generous heart; &When you can't contain the world and people, you can't succeed because you don't have followers.

7. Too cautious, and timid people can't start a business. All our human wisdom comes from the ability to eliminate fear.

The following is the actual record of Guo kuizhang's speech:

Just now, I saw some entrepreneurship projects of some students from Tsinghua University, including many students from Tsinghua University who came to live in my mountain and discussed their entrepreneurship projects with me. I feel worthy of being a Tsinghua scholar. First of all, the starting point of their entrepreneurship is very high, because the products they choose are basically new energy industries, which are very emerging in the future. Instead of saying, brother, how about I open a hotel? I want to open a clothing store or something. They have a high starting point, which I say is very good, but we also see another point of Tsinghua students. For those who start with technology, they have a short board, that is, they lack marketing ability, and they don't know how to launch this product, so when they talk about technology, we can see that they talk about their technical products like a child, full of passion and investment Yes, but when it comes to selling products, he's very impassive. He dare not face the audience. But you know, if an entrepreneur dare not face your customers or your investors, your product will never come out. But there is another kind of personality, he is more happy to say how to get the applause of the audience, which is totally two kinds of personality, and any of us entrepreneurs need to know how to learn from each other. When the founder takes technology as the core, try to find an extrovert as your partner.

So in the future society, partnership is to integrate people with different personalities. There are no unavailable people in the Internet world. The key is whether you integrate well or not. This is what many entrepreneurial teams need to know. If you are not good at integrating people with different personalities and forming an entrepreneurial partner, it is difficult to succeed. The future world is not constantly improving you The short board is constantly changing your long board, such as Bill Gates, who is a technical talent, very good at professional technology, and its president, who can stand on the stage and make all people crazy, so that all people are in a state of extreme panic when they see his products, which is his character charm.

In this world, it's hard to have a person with both. There are often such people. For example, jobs is a technical talent, but he is also good at product marketing. At every product launch, he stood on the stage in person. For every detail, he focused on improving, so that at every marketing meeting, everyone was crazy about Apple's products. But unfortunately, it's easy for such people to be taken back by God in advance. There is another person in the world who says that I am also a person of technical background. I used to design. You know that the people who do design are rather slow and have poor eloquence. They are unwilling to deal with strangers. This is the biggest characteristic of the people who do art. So when I started my business, I thought my drawings were excellent and excellent, but I I don't know how to deal with these customers, so every time I meet customers, my first thing is to blush. When I wanted to shake hands with each other, I was a little shaky, so I said the first sentence and the second sentence, I didn't know how to say it. At this time, I have a child who works as a salesman in an advertising company. What is his status? It's that kind of thing. He doesn't know what it means to be embarrassed or to be shy. He doesn't speak clearly, but he has exactly one characteristic. He can call anyone big brother and shake hands with others when he goes up. No matter whether you recognize him or not, I'll make friends with you. So every time I worship him, I adore him. It's so powerful. You can see everyone else Why can't I say hello? So later, we partnered with him. We two started our business together. That's the first partner. In fact, he is a child and can't do anything. He didn't even go to high school. He is a little afraid of strangers. So after a year or two, he thought he was right. He also set up a company himself. But at that time, I knew that it was because such a person beside me became my teacher that I learned how to communicate with others. So in the future, our students in Tsinghua University will turn your face, face your audience, especially your consumers, and we study products. That's just the first step of your business. How can we put our products into the market is the most critical part. So we have to learn the second step, how to make your products and your personal full of charm and then to market. The third step is to integrate your partners? Form your first partner team, then financing, how to open up the market, etc. after these processes, your product can grow into a towering tree.

Many friends ask me Brother Guo, are you a monk? I said I'm not quite a monk. In fact, from my heart, I feel more and more like a monk, and I see a lot of things, such as fame, wealth and money are really becoming less and less. There is a big monk in my family. Every time he exchanges with me, he will say Lao Guo. I find that you seem to be a person born for a long time, but there are also many businessmen talking with me, saying, Lao Guo, you are a monk. How can you keep the merchant's keen? Because my company is still there, I'm afraid that if I don't have a keen mind, the company will fall.

I have always said that I am an artist, because I still maintain the romantic nature of an artist. I like to be free and unrestrained, which is why I left the company at the age of 36 and was able to float here freely for 16 years. From the beginning, I found that I was like a donkey in a carriage. Every day when I tidy my tie, I feel like a donkey in a reins. I always pull my car. If I don't work hard, my car will collapse, so at this time, I find that I can't live as I want. This kind of state lasted for about 12 years. Fortunately, in the 12th year, I suddenly found that this company has grown very well. Without me, it will survive, so at this time, I live like a human being. So this is that after I left the company, I have always liked to wear skirts, until now.

Now it's harder to start a business than to test Tsinghua. The survival rate is less than 1%. But China is still the best time to start a business. How good is it? Let's see the world. When I went to America, I said what are you young people doing now? That young man is doing research and looking for a job. I said you don't start a business? He said that we only have a very small number of small and micro businesses, and most of them take exams to find a good company. OK, I'll go to Japan. I said, do you young Japanese like to start businesses? Alas, no, no, no, our young people in Japan are willing to find another stable job. As long as they give me 2000 yuan, 20000 yuan and RMB a month, I won't move. Why not start a business? They say that entrepreneurship is not good. Many people are drowned. When I went back to China, I found that everyone was starting their own businesses.

Knowledge is a kind of wisdom. What we learn in books are all known knowledge. Someone tells you what can be done and what can't be done. This kind of education is the same for all, even if you know it. When we all know something, it's worthless. Why do we call it an entrepreneur? Because we call an entrepreneur to know the future trend of this position, so we must know that we want to be an unknown and intelligent person, that is, after summarizing our knowledge, we can smell the future market The taste of the field. Do many people say that learning in school is important? Important. In fact, learning in school gives us the skills and habits of learning, but we really study all our lives. Every entrepreneur of us is like climbing the Himalayas. When we climb up the road, we will find that there are bodies around us, and you will find that death is close to us, so many young people People are different from our generation. When they are at the foot of the mountain, they are extremely excited. They keep talking about climbing to the top of the mountain, and then they take pictures of various shapes and actions on the mountain. Tell others what I'll do when I get to the top. At this time, what is that big brother doing? Elder brother quietly packed up his bags below, sorted out all the things that should be taken, and spent extra time looking at the map and studying the whole clue. Then, when walking all the way, the young people were dancing and excited. When they saw the scenery, they also took photos, and the birds were there to amuse them. Then they went up, and suddenly they found that the trees were gone and there was no air, and there was a huge cliff in front of them, which made our young entrepreneurs tremble. Elder brother, I can't accept it. We can't climb such a high cliff. Elder brother won't say a word at this time, because he has prepared all the things that should be prepared, because he has prepared all the things that may be used, and our young people, many of them, say, I patronize photography, and I haven't taken any of these things. Well, if you go up, there is no oxygen. At that time, all the young people who can speak quit and said that I would run back. I can't stand it. There are only a few followers who can follow this big brother and finally reach the top of the mountain. A lot of young friends said, wow, when we get to the top of the mountain, the infinite scenery, I get too much praise, too much honor, I want to be able to climb to the top of the mountain, great, but you know, really, when you climb to the top of the mountain one day, you will find that there is no air on the top, just a place where there is wind on all sides. At best, we look at it, and then hurry to the bottom of the mountain Go. In fact, entrepreneurship is like climbing a mountain like this. It's our whole life experience. Climbing to the top of the mountain is not our life goal. We just want to experience such a whole life experience. What's on the top of the mountain? A lot of people told me that there are too many people on the top of the mountain, with honors, luxury houses and cars. But I tell you that there are only four trees and walls on the top of the mountain. After you experience them, you will put them down gently and walk slowly along the other road. While walking along the road, there were also younger brothers who climbed up behind. They told him by the way, what will happen on the top of the mountain? Let them be careful, so as not to die prematurely. Entrepreneurship is such an experience.

There are many people who tell me that Guo Ge, we are now starting a business, and what industry we should choose is the best. In fact, many people are still talking about real estate with me, asking if our real estate is a good industry. You've seen it. When is it? The vacancy rate of our house has exceeded 40% to 60, and our rental rate is two points, which is not what the bubble is. How can I still do the house at this time? Many people say I'll go to a restaurant and make a clothing store, OK? Then I said it's the end of business. How can anyone else do it? So in the future, we know that the best way to start a business in the future is the new Internet economy. This new Internet economy gives us unlimited imagination space. For example, in the future, 40% of the world's people's money will be used as tourism consumption, and 60% of more people will become freelancers. As you say now, every day has its own life and its own space, so with a lot of time, the tourism industry will become the best industry. The second industry is our health industry, such as some new energy of Tsinghua students we see, so the industry has the best time.

As entrepreneurs, we also need to know that before we start our business, we must know who we are and what we want. The first foothold of entrepreneurs must be based on the industry and industry they are familiar with, and they must be very familiar with your own products. If you do not step on this foot, it is equivalent to entering a new market, which is very difficult to achieve For example, let's ask our host to do the cultural industry, he will have a chance, because it's the industry he knows. It's hard to make him do the same thing as our students in Tsinghua University, so we must actively prepare to choose the industry we are familiar with.

Our entrepreneurs must have four abilities. The first one is, let me tell you another story. I often tell my good friends that men's savvy, just like women's faces, is really born. If we don't have a natural instinct of perceiving what will happen in the future, you can't be an entrepreneur. You can only be a seeker. Someone has the final say that brother has the 3 advantage of starting my business. The first is I has the final say. I am not in the company now. I can say it after I start up business. Second, I earn money, so I want to start a business. The third is that time is free. You see, I want to go to work. You see how good your boss is and he doesn't want to go to work. You can't. I said the fourth? He said that the fourth one is that one day I can go home and retire like you, regardless of the company. I said you have a great idea. After a year, this man came again. How about my little brother? He said that brother has the final say, but I don't know what to say. I said, then you know what to say, no matter what, the money is all yours. He said yes, it's not me, it's someone else's money, it's all lost. I said that's OK. You have a third one, at least you are free. He said that I can't rest for 24 hours now. So this is entrepreneurship. If you can't sense the direction and find the taste of the market, you can't be a leader. You can only be a follower. A real entrepreneur can find the direction in the dark. For example, in a dark place, we normal people can't find the position and the door, but blind people can find it It can sense the direction through the smell and feeling of the nose, which is what entrepreneurs have to do. Because entrepreneurs grope for a long time in the process of failure, it will slowly cultivate a sense that they know that this thing seems to go in the wrong direction, and this judgment is often true. What is this thing? It's innate talent. That's what I said just now. Men's IQ is the same as women's faces, but women's faces are beautiful. Can they succeed? Is it possible to marry a good husband? Not necessarily. A woman's beautiful face can attract a man to the bed, but it can't stay in her heart. Why? Because you don't have a generous heart, because your heart can't hold the elephant, so many women say that I am beautiful, why can't I succeed, because your heart is not generous enough. Just like men, you are smart, but you can't tolerate the world when your heart is not generous enough, and you can't succeed when you can't tolerate people, because you don't have followers.

The third thing is to be brave. Many of our young people start businesses. Before they do anything, they are really brave. They have 100 plans, but they are afraid as soon as they do. They are trying to move forward every time. This is that they are too cautious, and timid people can't start businesses. All our human wisdom comes from the ability to eliminate fear. So I told them that if you have fear in your heart, you can't have wisdom. It should be said that our company has encountered countless things, difficulties and disasters in the past 28 years, but I have encouragement in my heart every time. I have anxiety, but we have no fear in our heart.

The fourth is self-discipline. Many of our entrepreneurs don't say that when the boss is very good and free has the final say, but you don't know, you have only one boss. When you become a boss, you are surrounded by your boss, and everyone is watching you. If you can't be highly disciplined at this time, your company will become a loose sand. You will become an example of people. After we have these four points, we can consider that we are entrepreneurs, and at the same time, we have to be as persistent as Tang Seng, which is necessary for our entrepreneurs. A lot of people tell me, brother, what's the purpose of giving so much time and experience to help young people start their own businesses? I said that when I was young, I would like to have a big brother tell me how to climb the mountain of entrepreneurship, but not at that time, because at that time, we didn't have a few real entrepreneurs before us, so we have gone through 28 years today, and experienced numerous setbacks and failures, so every time I gave a speech, I told them about our interesting entrepreneurship A few stories, such as how I raised an elephant with a mouse, made a lot of money with a small amount of money, and how I got rapid growth with a clever way. Many people adore it very much, saying it's too strong, but I told him that all the small progress has gone through countless failures in exchange, and every failure is like a knife carved on us. Countless knives cut deep, and we are behind Only when we come can we walk more and more smoothly, because we know which road can let us move forward safely. So we have so many experiences. I think today is exactly what these young people don't know. Then I hope to take some time to interact with them. I think my life is interesting and worthwhile!

I hope to cultivate 10 excellent entrepreneurs on my mountain. After 10 years and 20 years, they really stand on the mountain. They can still remember that I had an old man who taught us some entrepreneurial experience. Now we have succeeded. Although the old man is already in heaven, we still cherish him. At that time, I was very happy. What I want to do is to help these young people grow from now on. thank you!

(reproduced in maker cat)