Every recruitment is a marketing "-- Reading Jack Welch's win to learn how to recruit
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Release time：2016-03-09
What can a good book bring us?
Some inspiration and ideas to solve problems;
Some laws worth reference and principles to be abided by;
Or the assumptions that can be adopted and the mistakes that should be avoided.
At the end of last year, Mr. Guo kuizhang, chairman of fashion group, recommended "win" by Jack Welch, former president of Ge, to the management of the group. The group and companies began to organize management and department heads in various forms to study and share.
After the new year, in the spring recruitment season, the group headquarters and the management of Shenzhen branch had a sharing discussion and internal training on the recruitment part of win.
After reading consideration and selection of heads of departments
Lin Danqiu, financial director of Shenzhen Branch
In the book, when you ask questions in an interview, you can try to exaggerate the challenge of the recruitment position and describe the worst situation. From this point of view, the response of the candidates, excellent candidates will ask questions, even sharp questions, showing a strong curiosity and firm self-confidence, rather than saying "yes, yes, no problem" to everything you say. I am inspired by this. During the interview, we can communicate and discuss with the candidates through some difficult and stressful questions.
(Mr. Tian added: we need to design open issues rather than closed issues. When communicating, we must turn ourselves into teacups and each other into teapots.)
Group financial center manager Yan Zhaoyan
After reading win, we will find that Jack Welch's words of integrity, wisdom, maturity and vitality, motivation, decisiveness, execution and passion are exactly what we paid attention to when we recruited employees, but we also need to pay attention to what he mentioned: positive vitality and the ability to motivate others are personal nature, which is hard to be compensated by training, while decisiveness And executive power can be improved by experience accumulation and management training. With this understanding, we can better distinguish the primary and secondary characteristics of the interviewers in the future recruitment to judge.
General manager Wen of Shenzhen Branch
When we are discussing how to judge a candidate's integrity, I think honesty is also a kind of integrity. In recruitment, whether a candidate can be honest about his / her own shortcomings and whether he / she is willing to answer questions truthfully can reflect whether a person is upright.
(Mr. Tian added: the back tone of human resources department is an auxiliary way to judge whether the candidates are honest or not, but more depends on our intuition.)
Group president Tian Zong sharing and training
Treat every recruitment as a marketing.
Treat every recruitment as a marketing. Recruitment is a decision based on thinking about the future. Only with good planning can we have good results. We should make overall planning for each recruitment, and at the same time, we should use our past successful experience for reference and replication. For example, (1) collective interview can improve the recruitment efficiency, (2) wechat promotion can increase the diffusion speed and scope of recruitment information, (3) targeted questions and scoring tables can be set in advance to quickly judge, (4) careful arrangement of interview site can promote and display the corporate brand and culture, (5) analysis and summary after the recruitment can be the next recruitment guidance experience.
Not long ago, I went to a friend who was interviewing employees. He works in a sales it company with more than 50 employees. After the interview, he said there was a gap in the staff and pressure on recruitment.
I smiled and asked him about the standard of the interview process. My friend said that when the general interviewers come, they will have a look at his resume, which does not meet the requirements of recruitment, his education background, work experience and experience, as well as his salary requirements. I said, "your interview seems to be a review. Do you have such qualifications?"
He said with a blank face, "not all of them are recruiting like this?"
I smiled again and said, "as a sales company, we need to sell the company to the interviewers.". The correct process should be as follows: show the company's corporate culture, values and vision; show the company's achievements and honors, and the achievements and honors represent the company's strength; show the company's products, which aspects of the core needs of the market are solved by the products, and represent the company's existing value; show the company's team demeanor, let outstanding employees talk about their own growth experience, and how to Ordinary employees grow into excellent managers; display the benefits and benefits of employees, such as basic salary, performance commission, training practice, business model, etc. Employees have three incomes, one is salary, the other is growth and learning, and the third is business model. We will promote employees from a working attitude to an entrepreneurial one. "
After this process is displayed, those who are interested in the company can leave without interest. This will not waste the time of both sides. We will choose two ways. Every interview is a sales promotion!
What are the benefits of doing so? The company and products can be effectively promoted, so that candidates can clearly understand the company, team, products, their future income, so that they can see hope and prospect. There is hope for a future. If the internship salary is lower, he will come in!
Apply what you have learned in the recruitment section of win.
Based on the consideration and interpretation of the "4E and 1p" recruitment method introduced in win, this paper summarizes and refines the "4E and 1p" suitable for each department's recruitment, and makes primary and secondary ranking for the characteristics of different post demands.
A few people who love reading can think, a few who can think can act, and a few who can act love summarizing reading. The first stage of the real reading process is to be able to apply what you have learned, and the second stage is the problem of realm.
